Improve lead capture
Google Ads and Facebook lookalike campaigns increased the quality of top-of-funnel targeting.
Improving lead quality and conversion efficiency in a performance-led funnel.
The program focused on qualified membership demand rather than low-intent lead volume, connecting performance media with CRM lifecycle, retention and conversion optimisation.
24%Conversion improvement
44%CAC reduction
2Connected funnel layers
How the growth system worked01 02 03 04
Nurture intent
CRM lifecycle and retention activity improved progression after the first signup.
Increase conversion
The connected journey delivered a 24% improvement in conversion.
Reduce acquisition cost
Stronger targeting and funnel quality reduced CAC by 44%.