Build qualified demand
Search, Shopping, YouTube, UAC and paid-social formats expanded qualified reach across brands.
Driving cross-market app and ecommerce performance across India and the UK.
A multi-brand portfolio required hands-on acquisition, app-growth and efficiency management across markets, platforms and different purchase journeys.
250%App-download growth
105%ROAS growth
65%CPO reduction
How the growth system worked01 02 03 04
Scale app discovery
The acquisition program increased app downloads by 250%.
Improve channel efficiency
Campaign mix, CRO and remarketing reduced cost per order by 65%.
Grow commercial return
The connected program delivered 105% growth in ROAS across the managed portfolio.